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Elaboration of proactive reputation management and development strategies vis-à-vis all stakeholders. Positioning of reputation as a catalyst towards the achievement of business objectives
Thorough assessment of the company’s reputation with its stakeholders in traditionnal and digital spheres, peer comparison and monitoring of the reputation’s evolution
Development and execution of outreach strategies targeting a company’s stakeholders, speech writing and media, community and government relations
Integrated planning of corporate financial communications including quarterly results, production of the annual report, coordination of the Annual Assembly and development of communications in the context of mergers and acquisitions
Content creation and community management, performance and conversation analysis, monitoring, measurement and sentiment analysis with SYRUS Intel
Planning and execution of crisis communications strategies, spokespeople’s training, representation, analysis of traditional and social medias
Corporate strategic planning, organizational transformation, business transfer and succession, market trends / intelligence monitoring and analysis, competitive intelligence and support
Planning and execution of internal outreach campaigns, engagement analysis, development of the company’s employer brand
Development of brand identity, brand analysis and diagnosis, creation of brand architecture, development of positioning and marketing planning
Spokesperson outsourcing, complete media relations training program ranging from beginner to advanced levels and including theoretical and practical components, spokesperson ongoing support, public speaking training and support
Measurement of a given sponsorship’s value using the SYRUS Opticom tool, optimization and deployment, sponsors research, sponsor activation programs
