Look at the news through the SYRUS lens


MONTREAL, May 30, 2023 – SYRUS management is proud to announce the appointment of Annick Lambert, MBA, C.Dir., to the position of Vice President. With Annick’s arrival, SYRUS adds to its range of perspectives a seasoned resource and ally for the firm’s clients in achieving their business objectives. 

Annick brings over 25 years’ management experience leading teams in marketing and communications, acquired working in major, highly regulated organizations. Her career has included positions at CGI (Technologies), Sandoz and Novartis (Pharmaceuticals), Pratt & Whitney (Aerospace), and Domtar (Pulp and Paper). With her trademark transformational leadership and well-honed business acumen, Annick has piloted and collaborated on many large projects in Canada and internationally, in areas as varied as corporate reputation management, crisis management, mergers and acquisitions, organizational restructuring and transformation and brand image management. 

“While Annick has been with us now for few months, I’m thrilled to officially welcome her to SYRUS. She very quickly made her mark, both with our clients and with the team. Her acute understanding of the business realities in major organizations, coupled with her excellent management skills, make Annick a unique ally for SYRUS and for our clients,” said Myriam Crevier, Principal Associate and General Manager at SYRUS. 

“It’s a great pleasure for me to join the world of consulting at this stage in my career, and to offer my professional experience to Canadian companies and international companies based in Canada,” stated Annick Lambert. “I feel very privileged to have found at SYRUS a firm aligned with my values and pursuit of excellence, and I’m delighted to join this superior team of professionals who work closely with company executive leadership team and administrative boards.” 

 Find out more about Annick’s professional career path 

 About SYRUS Reputation 

SYRUS is a boutique consulting firm that specializes in corporate reputation management and provides advice in business strategy, strategic planning, communications, and brand management. We leverage all communication and marketing tools to position corporate and management reputation as a growth engine and catalyst towards the achievement of business objectives.