Laurent Therrien appointed as account director
MONTRÉAL, October 5, 2020 – SYRUS is pleased to announce the appointment of Laurent Therrien as account director. Laurent will play a leading role in the strategic guidance of SYRUS clients, in addition to contributing to the firm’s growth.
“Laurent has always worked at the crossroads of business and communications,” said Myriam Crevier, Vice-President and General Manager of SYRUS. “His exacting standards, his intense curiosity, and his undeniable passion for leadership and business is a perfect fit for the SYRUS culture.”
Laurent Therrien has ten years of experience gained as a journalist and strategist. He started his career at Radio-Canada, where he quickly rose to economic journaliste and then journalist-presenter. He has written hundreds of reports in as many industries, from aerospace to international trade, finance, and technology and interviewed several senior Quebec executives. He collaborated major special events, such as the Brexit vote, the 2016 American presidential elections, and the 2017 municipal elections.
With an MBA from HEC Montréal, Laurent pursued his career at Énergir, where he was responsible for the positioning of renewable natural gas in the public space. He managed Énergir’s reputation with dozens of strategic stakeholders and coordinated an extensive public affairs and government relations strategy.
“I couldn’t be prouder than to be joining the SYRUS family,” Laurent Therrien said. “This team of seasoned communicators puts the issues of businesses at the core of its practice. Contributing to the firm’s growth is both an exciting professional challenge and proof of invaluable trust from my new colleagues.”
In addition to his MBA, Laurent holds a bachelor’s degree in international studies from Université de Montréal. He has received the Governor General’s academic medal and the Lieutenant Governor’s Medal. According to Infopresse, he is one of Québec’s 30 most influential communications figures under thirty. He also heads up communications for the Association des MBA du Québec.
SYRUS is a boutique consulting firm specialized in corporate reputation management and provides advice in business strategy, communications, and brand management. We leverage communication and marketing tools to position corporate reputation as a growth engine towards the achievement of business objectives. We are known for our close relationships with clients and our flexible structure.
